Product Development and Market Entry Strategy for Consumer Goods Retailer

Student consultants were tasked with supporting a new venture and pivot into a novel product market. The project involved:

• market and industry landscape for consumer goods in New Zealand and Asia Pacific, including analysis of competitors, supply chain resilience and distribution channels;

• analysis of data collected through key opinion leader (KOL) interviews and focus groups;

• risk-adjusted net present valuation (NPV) for multiple market entry strategies, including joint venturing with a local manufacturer, competitor acquisition and starting from scratch;

• producing 5-year go-to-market strategy, with projected profitability benefits for client.